We recently were deciding if we should go with a Publisher to our new game. So, I have been reading lot and chatting with people about the advantages and disadvantages of using a Publisher.

During my research, I found this great video that talks exactly about it. Enjoy.

The following video shows an study made by Amazon on what differentiates their top 50 grossing apps from the rest. It is a must see video.

I recently saw a video about PR Hacking, which talks about a different strategy to get PR about your product/startup. 

Basically, it tells you to approach the media not only with information about your product, but trying to relate your product with something that media might already be interested or looking for to write about.

In the video, is given two examples, both very interesting in terms of the strategy used but mainly about the outcomes. I will summary the first example for you.

The first example is about a startup/app called Klooff, which is basically a Instagram focused on pets. So, the user takes a photo from his/her pet and uploads it using the app.

Trying to get media about such type of app may not be easy, since the market is overloaded with Instagram-type apps. So, after some brainstorming, was decided to relate pets with relationships, which is a topic which the media is much more willing to talk about that.

They tried to find some survey about what a dog breed can say (or at least gives the impression) about his owner. They didn't find any so they did one survey but their own.

With the survey result, they approach the media and had a great coverage.

For more detail about that example, just watch the video.

That method of trying to get PR is interesting, but as you can see, can be very demanding also. But in any case, you now have one more way to think about your PR. 

When developing your mobile app/game, you know that you have to keep in mind several design aspects, specially engagement (retention), acquisition and monetization.

There is a very famous framework called ARM (Acquisition, Retention, Monetization) that says that you first need to focus on acquiring users, then engage them and only for last try to monetize them. After all, does not make sense to monetize an app/game that does not have a minimum number of DAU (daily active users).

I have a problem of the ARM. At same way that it correctly poses that does not make sense to monetize before you have a "steady" user base, I don't think that makes sense to acquire users if your app/game doesn't provide them with an good experience that would makes them return to it again. So, I prefer to act in a RAM framework (not it is not the memory :)  RAM = Retention, Acquisition and Monetization).

I came across with a presentation made by Kontagent (a analytics provider) and they showed a framework that is similar to what I think should be the ideal framework to be pursued by a mobile app/games developer. Of course, if you mobile app is more like a service app, the retention would not be something as relevant to you as would be for a game developer. Here is their framework:

If you have some free time, you can watch their full presentation below.

On my next post I will talk about setting up AWS Push services so you can use it with your mobile app/game.

See you.

Great video showing the impact of retention and virality on Facebook and how they are connected.

This video shows the basic data that you need to look after you launch your game. It also provides some metrics based in the expertise of the presenter. Great video.

Great video about the common mistakes people make when developing Free-to-Play games.

Just sharing with you another good video about user acquisition.

I really think that User Acquisition is a very important topic, so I am sharing here more interesting videos about that subject. I hope you liked it.

After you have your game released, you will have to deal with the 2 things that can really make your game successful or not: Marketing and User acquisition. 

Below you will find a link that has very useful information about Marketing (I already mentioned it in a previous post) and also two videos that I found really good about these subjects.

Marketing:
The iOS App Marketing Strategy Guide by Apptamin

Videos: