Adventures of an Entrepreneur
  • Creating a Mobile Apps/Games Company

Seller / Company name in App Store

3/29/2013

3 Comments

 
In the tutorial "Creating an iOS Developer Account with Apple" I mentioned that your company "Legal Entity Name" will be your "Seller Name" that will appear in the App Store. However, when I registered my account in the iTunes Connect (system to submit/mange your apps), I was asked for the "Company Name" that I would want to use in the App Store (image below).
Picture
So in that moment I was surprised because I was told by the Apple system when creating my iOS Developer Account that my "Company Name" would be my "Legal Entity Name". Well, now with our game released, I could check that what name would appear in the App Store. And the answer is both!

Our company legal entity name is "Red Beach Games Ltda." in which the "Ltda." is the type of our company in Brazil. It is similar to the "Inc." in the end of some American companies. When registering our iTunes Connect account, I choose the company name to be "Red Beach Games", without the "Ltda."

Below you can see how our company name appears in the App Store.
Picture
Picture
As you can see, the company name that I chose in the iTunes Connect shows below our game name (first image) and our "Legal Entity Name" shows as the "Seller" field inside Information area (second image). So both names are used, but the name that you choose in the iTunes Connect would be more visible to your users.

I hope that this post help you understand that confusion with the different names that you have to use with Apple.

See u.
3 Comments
Carson Sewing Machine Repair link
7/1/2022 10:05:17 pm

Grateful ffor sharing this

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Zoomlion Access link
12/14/2024 01:58:48 pm

Thank you for sharing this insightful post. It presents an excellent perspective on the topic.

Reply
Mi
1/27/2025 04:43:46 pm

Thank you for sharing

Reply



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