In the tutorial "Creating an iOS Developer Account with Apple" I mentioned that your company "Legal Entity Name" will be your "Seller Name" that will appear in the App Store. However, when I registered my account in the iTunes Connect (system to submit/mange your apps), I was asked for the "Company Name" that I would want to use in the App Store (image below).
So in that moment I was surprised because I was told by the Apple system when creating my iOS Developer Account that my "Company Name" would be my "Legal Entity Name". Well, now with our game released, I could check that what name would appear in the App Store. And the answer is both!
Our company legal entity name is "Red Beach Games Ltda." in which the "Ltda." is the type of our company in Brazil. It is similar to the "Inc." in the end of some American companies. When registering our iTunes Connect account, I choose the company name to be "Red Beach Games", without the "Ltda."
Below you can see how our company name appears in the App Store.
Our company legal entity name is "Red Beach Games Ltda." in which the "Ltda." is the type of our company in Brazil. It is similar to the "Inc." in the end of some American companies. When registering our iTunes Connect account, I choose the company name to be "Red Beach Games", without the "Ltda."
Below you can see how our company name appears in the App Store.
As you can see, the company name that I chose in the iTunes Connect shows below our game name (first image) and our "Legal Entity Name" shows as the "Seller" field inside Information area (second image). So both names are used, but the name that you choose in the iTunes Connect would be more visible to your users.
I hope that this post help you understand that confusion with the different names that you have to use with Apple.
See u.
I hope that this post help you understand that confusion with the different names that you have to use with Apple.
See u.
